What I'd Do Differently

Data: 09/23/2026

Writing the social media posts for my Rare Beauty project taught me that I tend to front-load information instead of leading with the hook. If I could go back, I'd spend more time on the first line of each caption before writing the rest, since that's really the only part guaranteed to get read before someone decides to keep scrolling or stop. I also learned that I wrote my Instagram caption almost the same way I wrote my TikTok one, when really the platforms reward different paces and tones. Next time, I'd draft the captions further apart from each other so I'm not just copying the structure from one platform to the next.